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Product Brand expansion into emerging markets - Challenges

Paper instructions:†1.A company in the United States has a product whose brand is well known internationally. It is now trying to expand the market for this product by selling it in some emerging market countries. What challenges do you think it will face when it enters the emerging market with its developed-country brand?2.Make at least 2 comments on your classmates' posts.

First post?Hello Professor and class,†
I think some of the challenges will be political Instability, domestic Infrastructure problems, and fractured Supply Chains. For example, a large majority of emerging markets face military unease, an unstable political party and social disorder, which can contribute to a number of challenges for retailers, manufacturers and consumers.

Often countries have difference policy and as you may understand it would affect how the company product work. The infrastructure in emerging markets is often not at the same level as developed countries which can often mean that businesses have to adapt their strategies to be successful.

The company should prepare to adopt the new market, it might need to consider to change their strategies or main target. Often there is a lack of visibility in the supply chain for all the parties involved which creates a lack of synchronicity between suppliers and operators.

The company has to research trust suppliers and operators to make sure that the products are delivered on time. The biggest challenge that I think the company will face is financial Infrastructure. As you may know, Emerging markets may have underdeveloped financial infrastructure which impacts banks, stock exchanges, currency and information about the current state of investments, all of which impact consumer spending habits and behaviors.

There still have many challenges that the company will face, but I think those are the most important point that the company need to know and make a plan to adopt the new markets.
second post?Good Night Prof. and classmates,

Global Marketing
A company in the United States has a product whose brand is well known internationally. It is now trying to expand the market for this product by selling it in some emerging market countries.The challenges the company will face when it enters the emerging market with its developed-country brand are implementing its product into the culture, the income of the citizens, and corruption.

The culture in any economy plays a major role in the way of life of the citizens.It entails their customs, traditions, and religion.A product can be globally known throughout the world but that does not mean it is suitable for distribution in certain economies.For example, a well-known restaurant chain whose signature dishes involve beef, would not open chains in India because in their religion the cow is a sacred animal.Instead, the business would need to implement a new menu and marketing strategy which can incur additional set up costs.†

Research on the emerging countryís economy is important because management must decide whether the citizens would be able to afford the product.For example, Brazil is an emerging market, however, a significant percentage of its population lives below the poverty line.Will the working-class citizens demand enough to generate profit?Citizens may categorize the product has a necessity or luxury.

Lastly, businesses must overcome the challenge of corruption.This decision should be made before the company enters the emerging market to avoid loss of revenue and damage to property.Dealing with countries involved in corruption could tarnish the brand's name and reputation.
remember i was international student?do not use too difficult words and grammar.
Comments from Customer Discipline: international business

Product Brand expansion into emerging markets - Challenges

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