International Gadgets - Company Communication with customer base.

International Gadgets is a company with offices throughout the United States and in Europe. There has been a history of miscommunication within office departments, between offices, and, most importantly, between the company and its wide customer base.

You have been hired as a manager in the newly created communications department. The purpose of your position is to improve these problematic channels of communications.

Company Background
International Gadgets (IG) is a multinational company of 1,300+ employees and over $4 billion in revenue. Headquartered in Manchester, New Hampshire, the
company designs, manufactures, sells, and supports a variety of low- and high-tech business productivity tools.

IG has manufacturing facilities in Detroit, Michigan, and Shanghai, China, and sources component parts from suppliers in Vietnam, China, Brazil, and the United
States. While IG maintains sales offices in New York, Chicago, Los Angeles, London, Munich, Paris, Moscow, and Brussels, its products are sold throughout the
United States and all of Europe and in China through a partner firm. IG employs both a direct sales force targeting its top 1,000 customers as well as selling via its

Sales offices also include service and support operations, managed separately from the sales teams.

The company is considering expanding more
directly into China and exploring the possibility of opening a sales office in Beijing.
IG’s current top-selling product is the OfficeDrone, designed for workplace monitoring.

The OfficeDrone is a small unmanned aerial vehicle for indoor use that
includes real-time video monitoring and a targetable built-in water pistol and reservoir.

The Office Drone is marketed to management and security teams to
break up water cooler conversations and other non-productive behaviors among groups of workers.

IG has introduced several new products and experienced rapid growth during the past year with many new employees in all departments. The management
team has greatly expanded as well, including several first-time managers, and is experiencing difficulties in functioning as effectively as in the past.
Communications within and between all parts of the organization, external partners, and suppliers and customers, are at serious risk of completely breaking

In a recent example, Detroit Manufacturing was unable to meet a product delivery deadline because of parts shortages from supplies. (The component parts
originated in Brazil and had been seriously delayed due to a dockworker’s strike at U.S. West Coast ports.) Manufacturing believed they had informed Sales of

the delay, but Sales indicated they had never received that information and ended up losing the customer to a competitor. In another example, European sales
were impacted when Switzerland unexpectedly devalued its currency, impacting IG’s profitability. Revised profitability forecasts were provided by several of the
European sales offices, but others did not understand the request from the corporate office due to how it was worded, and the delay in response led to
unnecessary costs.

Your first task is to hire a small team to address these issues. Write a memo to management describing the makeup and roles of your proposed team, what
attributes you will be looking for in team members, and what you hope to accomplish with your new team.

Be sure to offer solid reasoning in all areas of your
memo. Short Paper memo assignments should be 1-2 pages in length with in-text APA citations.

Review the Purdue Owl: Memo website for suggestions and formatting guidelines on memo structure.Note: Although Purdue OWL does not show examples of in-text citations in their memo examples, I ask that you include them. They are required.

International Gadgets - Company Communication with customer base.

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