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Key success factors - Factors that are vital to the success of the company

3. Case keys: What is the key question, opportunity, or issue in the case? Key success factors: Determine the main factors that are vital to the success of the company (maximum of three factors).

Key uncertainties: Determine the main factors that could seriously damage the chosen strategy (maximum of three factors).

4. Analysis of alternative solutions: Generate distinct, realistic alternative solutions to the problem. Identify all options; eliminate those that do not fit with goals, objectives, or resources. Discuss pros and cons.

Build an argument to accept one and reject others; justify the choice in relation to the criteria for an effective solution. Address qualitative and quantitative considerations and include target segment and suggested marketing mix. Address key uncertainties that could seriously damage the chosen alternative.

Key success factors - Factors that are vital to the success of the company

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