New-Product Development Process

Large corporations and businesses introduce new products and services in order to fulfill a market need and make profits.

The new-product development process is discussed in your text.

Using this is a basis, research product failures that have affected companies in the past and have cost them a substantial amount of money and may also have adversely affected their market reputation, tarnishing their brands.

Research the web and pick one such product failure for a Fortune 500 company and describe this failure.

NOTE: A product failure, not a "company" failure such as Blockbuster and not a "discontinued" product because of a failed part, such as the Ford Pinto which was in production and sold for ten years but was discontinued because of a faulty fuel system and placement of its gas tank.

At a minimum, you are expected to provide information about the company, the product, rationale for the introduction of this product, the costs associated with the product (development and losses).This is a one to two paragraph exercise do not go overboard, concise description of the company, product and major reasons you believe it failed.

Synthesize your position on 3 5 reasons or specific factors you believe most likely contributed to the product failure, using the product development process in the text; offer your analysis.

Suggested Failure Examples For Review (that you may use)
McDonalds Arch Deluxe Burger
New Coke
Pepsi Crystal
Coors Rocky Mountain Sparkling Water
HP Touchpad
Colgate Kitchen Entrees
Sony Betamax
Ford Edsel
ESPN Mobile Phone
Microsoft Zune

New-Product Development Process

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  • Processing

  • Delivery

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