Article Review: Will show rooming kill businesses?

Will show rooming kill businesses
Will show rooming kill businesses

Article Review: Will show rooming kill businesses?

In the article, will 'show rooming' kill businesses? Bob Greene, the writer, sympathizes with store owners arguing that while they the (store owners) go the extra mile of footing all the expenses, customers often may visit the stores with the intention of surveying and sampling the products and not to purchase them. The writer further gives different incidents when customers have been viewed to show room products, and in the process, he documents some of their reactions. The article documents that stores have become an avenue for the customers to view products only to end up purchasing them online. In the process, the store owners suffer as they have to finance all the costs involved in running the store[1].

One of the incident that the writer documents was when a customer took photographs of books that had been recently released in the store. In another incident, the writer remembers a conversation between two individuals one of them being a store owner who argued that customers often came to the stores only to leave without purchasing the products. In this section of the article, the writer documents some of the concerns that are visible in the showroom business and how some of the people that are in the industry view this new shift of customer pattern. These two incidents document the main points of the article portraying some of the market changes that may have been facilitated by the modern day inventions

In cue to the initial thoughts, the writer adds a comment by Amy Zimmerman, a reporter in the Wall Street. Amy Offers a definition of what show rooming entails. She laments that as sadly as it sounds to the Store owners, it is a process where the shoppers may visit the store to view the product only to end up purchasing that product on rival portals such as the online shops. As opposed to the conventional stores as Amy further in the article notes, online markets do not involve major other costs such as paying for workers, electricity, janitorial work, sales and estate taxes. In essence, the products are much more lowly priced in the online portals as opposed to the conventional stores. This aspect further leads customers to opt for online purchases as they will be aware of how the products they are looking for are priced and can negotiate a better bargain by making comparisons with other online shops[2].

While one may be tempted to sympathize with the store owners once they are made aware the challenges that the store owners go through just as this story documents, as Amy explains, consumers do not at all care whether the retailer makes money. All they require is the low pricing of products, and the stores provide them with the opportunity to inspect the products only for them to end up to purchase them online. The article goes further to document that customers may often call later to ask for the specific designs.[3]

In my view, this article manages to document both the side of the customer and that of store owners. The article further notes some of the issues that both sides have to address. To the store owners, this article documents the worries that they have to be aware now that a new shift in online shops is taking shape in influence how customers make purchases. This article may be a waking up call urging store owners to be aware of some of the trends that are in the market, and as a measure, they should find an alternative solution to address their issues and find a way to cope with the market demands.

[1] Bob Greene, CNN Contributor. 2017. "Will 'Show rooming' Kill Businesses?". CNN. Accessed January 9, 2017. http://edition.cnn.com/2012/06/17/opinion/greene-showrooming/.

[2] ibid

[3] Ibid

Article Review: Will show rooming kill businesses?

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